If you have visited Frye Boot’s Manhattan or Boston stores, you’ve stood on Hull wide plank Oak floors. Frye Boot, the oldest continually operated shoe brand in the United States, wanted the design and visual merchandising of its stores to reference their long history of shoemaking, and they turned to “raw” ingredients like wood, leather, and metal to convey the company’s brand heritage. Hull Forest Products provided ten inch wide live sawn solid White Oak flooring for the New York store and eight inch wide live sawn White Oak flooring for the Boston location. Both floors are rustic grade, with occasional knots and character markings, and both were given a dark multi-tonal stain to help create the “vintage workshop” feel envisioned by the Frye’s design team.
